 A nationally representative poll was conducted from December 13 to December 15, 2001 among 500 American adults 18 years of age and older. |
| The margin of error is +/- 4.2% (95th percentile).Poll conducted by Penn, Schoen & Berland Associates, Inc. for Center for Science in the Public Interest |
|
The major TV Networks, which include ABC, CBS, NBC and Fox, have voluntarily agreed not to advertise liquor on television. Do you strongly support, somewhat support, somewhat oppose or strongly oppose the networks keeping the policy in effect, that is, continuing to NOT show liquor ads on TV? |
Total
% |
Male
% |
Female
% |
|
Strongly support |
56 |
55 |
58 |
|
Somewhat support |
16 |
18 |
15 |
|
Somewhat oppose |
9 |
12 |
6 |
|
Strongly oppose |
8 |
5 |
11 |
|
Don't know |
11 |
10 |
10 |
|
|
Recently NBC has said that it is withdrawing from its voluntary commitment to not show liquor ads on TV and will now allow liquor companies to advertise on the network. Do you strongly support, somewhat support, somewhat oppose or strongly oppose NBC's decision to show liquor ads on TV? |
Total
% |
Male
% |
Female
% |
|
Strongly support |
8 |
9 |
8 |
|
Somewhat support |
12 |
16 |
9 |
|
Somewhat oppose |
20 |
15 |
24 |
|
Strongly oppose |
48 |
48 |
48 |
|
Don't know |
12 |
12 |
11 |
|
|
How concerned are you that NBC has withdrawn from the voluntary agreement to not show liquor ads on TV: Would you say very concerned, somewhat concerned, not very concerned or not at all concerned? |
Total
% |
Male
% |
Female
% |
|
Very concerned |
35 |
30 |
40 |
|
Somewhat concerned |
24 |
23 |
25 |
|
Not very concerned |
17 |
22 |
13 |
|
Not at all concerned |
20 |
23 |
17 |
|
Don't know |
4 |
2 |
5 |
|
|
Do you strongly agree, somewhat agree, somewhat disagree or strongly disagree that that it is a dangerous to have liquor ads on TV because they will introduce young people under the age of 21 to liquor? |
Total
% |
Male
% |
Female
% |
|
Strongly agree |
48 |
44 |
51 |
|
Somewhat agree |
22 |
24 |
20 |
|
Somewhat disagree |
11 |
10 |
13 |
|
Strongly disagree |
12 |
15 |
10 |
|
Don't know |
7 |
7 |
6 |
|
|
Do you think that liquor ads on TV will be a major factor, a minor factor or not a factor at all in causing young people under 21 to try liquor? |
Total
% |
Male
% |
Female
% |
|
Major factor |
42 |
42 |
42 |
|
Minor factor |
37 |
40 |
33 |
|
Not a factor |
16 |
16 |
16 |
|
Don't know |
5 |
2 |
9 |
|
|
How concerned are you that one of the first liquor ads will appear this weekend on Saturday Night Live, which is watched by young people? Would you say very concerned, somewhat concerned, not very concerned or not at all concerned? |
Total
% |
Male
% |
Female
% |
|
Very concerned |
40 |
36 |
45 |
|
Somewhat concerned |
22 |
24 |
20 |
|
Not very concerned |
16 |
13 |
18 |
|
Not at all concerned |
18 |
25 |
11 |
|
Don't know |
4 |
2 |
6 |
|
|
How appropriate is it for NBC to show liquor ads on the Saturday Night Live program? Would you say very appropriate, somewhat appropriate, not very appropriate or not at all appropriate? |
Total
% |
Male
% |
Female
% |
|
Very appropriate |
7 |
10 |
5 |
|
Somewhat appropriate |
21 |
22 |
20 |
|
Not very appropriate |
25 |
24 |
26 |
|
Not at all appropriate |
37 |
33 |
40 |
|
Don't know |
10 |
11 |
9 |
|
