Media Advocacy Tool Kit

Creating opportunities around the release of the IOM/NRC national report on underage drinking.
"The Institute of Medicine and National Research Council have released a landmark study, "Reducing Underage Drinking: A Collective Responsibility." The American Medical Association's Office of Alcohol and Other Drug Use has developed a tool kit to assist local coalitions and advocates in taking the study's recommendations and advancing local and state policy and prevention initiatives."

Tool Kit: Creating opportunities around the release of the IOM/NRC national report on underage drinking

• Fact Sheet: For distribution to media, elected officials and any external audience (pdf file)
• Swiss Cheese Letter to the Editor (pdf file)
• Swiss Cheese News Release (pdf file)
• Ad Layout Copy - Use copy and have someone else design. Insert Coalition logo. Pdf files: small and large
• Suggested Activities - (pdf file)

IOM Report & Related Materials (pdf files)

• AMA Press Release
• AMA Statement (Dr. Hill)
• IOM Report Executive Summary
• IOM Chapter on Communities and Colleges
• IOM Chapter on Youth-Oriented Interventions
• CASA Statement (Joseph A. Califano, Jr.)