Preparing for the Interview

Always ask yourself:

1. Do you want to give the interview?
2. Why are you giving this interview?

• To inform
• To persuade

3. Who is the audience?

• What is their level of understanding?
• What is their attitude?

4. What are your objectives? Ask yourself "At the end of the interview I want the audience to . . ."

• understand the new rules on . . .
• know the difference between . . .
• develop alternatives on . . .

Preparing for the Interview

1. Briefing sheet — anticipated Qs and As.
2. Learn about reporter/interviewer's style, bias, by listening to or watching the show.
3. Know who your real audience is and speak to their ability to understand.
4. Determine your message
5. Determine your media "sound" bite.

Spokesperson Guidelines Index return to Media Advocacy index