Components of a Successful Media Advocacy Campaign

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Checklist: Components of a Successful Media Advocacy Campaign

Clearly definable problem
Data, other information on the problem
Policy goals
Issue amenable to media advocacy
Comprehensive media advocacy plan
Community media advocacy participants and "authentic voices"
Backup newsmaking options developed
Anticipation of and preparation for future media advocacy opportunities & crises
Quick response capability
Trained media advocacy participants
Flexibility