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Checklist:  Components of a Successful Media Advocacy Campaign
  • Clearly definable problem
  • Data, other information on the problem
  • Policy goals
  • Issue amenable to media advocacy
  • Comprehensive media advocacy plan
  • Community media advocacy participants and "authentic voices"
  • Backup newsmaking options developed
  • Anticipation of and preparation for future media advocacy opportunities & crises
  • Quick response capability
  • Trained media advocacy participants
  • Flexibility